Grabbing the attention of potential customers is more important than ever. A chipped, faded, or otherwise boring-looking space will not be enough to attract the level of foot traffic your business needs to thrive.

Luckily, a fresh coat of paint can go a long way, especially in the retail world. Repainting your storefront allows you to create an eye-catching atmosphere that draws people in. And with the right branding and colour choices, you can quickly create a space that customers will remember forever. However, attracting new customers is only one of the many benefits of painting your retail space. Let’s explore the others!

painting your business

Boost Sales

Getting customers in the front door with a quality exterior paint job is just step one. Painting the interior of your business will help keep them in the store longer–inspiring them to start spending.

If your painting contractor has an in-house designer, don’t hesitate to reach out and talk to them about colour psychology. Depending on the product you’re selling and the vibes you’re trying to set, different colours will be more beneficial to your overall sales goals.

Increase Employee Engagement

Painting your retail space has as many benefits for your employees as it does for your customers. Studies have shown that certain colours can boost productivity, increase morale, and instill feelings of calmness in employees.

Moreover, having a fresh, new space can make coming to work every day more exciting. Having employees who are happy to be at work makes all the difference. It’s also a great way to enhance your company culture and make employees feel more connected to the brand.

Keep Good Reputation In Your Community

Depending on where your business is located, there may be specific bylaws pertaining to the upkeep of your shop. Keeping up with regular painting and maintenance will ensure you stay on the right side of these bylaws.

Additionally, keeping your space looking new and fresh is a sign of respect for the other business owners and residents in your community. You’ll be seen as a professional establishment that takes pride in their appearance, which can go a long way in building a positive reputation.

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Protect Your Property

Finally, a solid coat of paint on the exterior of your building will help protect your building from weather damage and regular wear and tear. Paint serves as a protective barrier against moisture, keeping the material underneath safe from costly damage.

When you work with a professional painting contractor, they can recommend the right type of paint to use based on your climate, building material, and overall goals. It’s a small investment that can save you from costly repairs down the line.

The Harsh Reality

No one wants to shop at an unflattering store. According to a retail store appearance study, 64% of customers reported walking out of a retail store without making a purchase due to poor physical appearance and disorganization. In a similar retail appearance report, over two-thirds of customers surveyed claim they have “avoided a place of business based on its external appearance.” At the end of the day, first impressions are sometimes all you get, so make sure your first impression is one worth remembering.

Repaint Your Retail Space Today

The benefits of regularly painting your retail space are undeniable. From boosting sales to protecting your building, there’s no reason to wait. If you’re interested in painting your retail space, Encore Painting is here to help. Ready to start the process? Fill out our online contact form for more information and receive a free painting quote on your next project.

With over a decade of industry experience, our highly trained painters and designers will work with you every step of the way, to ensure your vision comes to life. Our team is committed to your success and we are willing to work around your schedule so that business can continue to thrive.